There’s a strange kind of thrill in spotting a candy wrapper from way back. It’s like a time machine in foil that pulls up moments you didn’t know you remembered. While some snacks faded, a few stuck around in our memories. These candies shaped friendships and the little joys tied to growing up. Here are a few of these forgotten favorites.
PB Max
Mars made the surprising decision to discontinue PB Max despite its strong sales. Introduced in 1989, the bar combined creamy peanut butter, oats, and milk chocolate. By the ’90s, it disappeared. Daily Meal reveals that the choice came down to Mars family members not being fans of peanut butter.
Milkshake Candy Bar
Ever tried to eat a milkshake? That was the whole gimmick of this chewy, malt-flavored nougat bar drenched in chocolate. The bar debuted in 1927 and stuck around until the ’80s before fading into nostalgia. Thanks to its resistance to melting, many kids kept it stashed in lunchboxes during the summer heat.
Hershey’s Kissables
Brightly colored and candy-coated, Kissables looked like M&M’s but with the iconic Hershey’s Kiss shape. A recipe change later swapped quality ingredients for cheaper ones, and fans noticed. The new version didn’t catch on, and Kissables quietly slipped away from shelves as interest faded.
Marathon Bar
This one was all about length. The caramel-filled candy bar stretched a full 8 inches and came twisted like a rope. Discontinued by the early ’80s, it still has a twin overseas. In the UK, Cadbury’s Curly Wurly carries on with the same look and bite.
Coconut Grove
The Coconut Grove bar was introduced in 1953 by Curtiss Candy Company. Its rich coconut filling and dark chocolate shell were designed to rival Almond Joy and Mounds. Even though it didn’t stick around long, collectors still chase down its vintage wrappers on eBay.
Hershey’s S’mores
This Hershey’s creation packed the full campfire treat experience into one bite. It blended graham crackers with marshmallow creme, all wrapped in smooth milk chocolate. Though quietly discontinued, fans still recreate it at home, chasing the rare store-bought version that actually delivered.
Reggie! Bar
Named after baseball legend Reggie Jackson, this 1978 treat mixed chocolate, caramel, and peanuts. Yankees fans even got them at games. The candy bar resurfaced briefly in 1993 before fading once more. More than candy, the name carried the appeal. For many, it felt more like a souvenir than a snack.
Bar None
Bar None hit shelves, promising an intense, bittersweet flavor experience. Made with a cocoa wafer and layered with chocolate cream before being covered in peanuts, the bar had a bold presence. After a short run and later reformulation, it vanished. Today, a few specialty brands have brought it back in small batches.
Summit Bar
Launched by Mars in the early ’80s, the Summit Bar combined wafers with peanuts and a chocolate coating but suffered from fragile packaging and breakage. It was redesigned in 1983 to fix this, but it never fully recovered in sales. Then, it was discontinued soon after.
Wonka Bar
The Wonka Bar, born in Roald Dahl’s 1964 novel, became iconic through film and stage adaptations. Quaker Oats launched a real version in 1971, which was later sold to Sunline and Nestle. Despite its fame, the bar was discontinued in 2010 due to low sales, leaving behind sweet nostalgia.
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